Hyundai Card launched a special mileage point event that applies to a variety of global fashion brands, the card issuer said Thursday.

Dubbed “50% M point Special -- Fashion,” the mileage event enables Hyundai Card users to pay up to 50 percent of the shopping expenses at assorted fashion apparel stores with “M points,” or Hyundai’s mileage points. The event runs from Sept. 24 through Oct. 11.

The participating fashion brands range from casual wear to premium jeans, including Theory, Zadig & Voltaire, Lacoste, Levi’s and Guess. The event also applies to a handful of SPA brands, such as GAP, Banana Republic and Joe Fresh.

“We tried to put together as many diverse brands as possible, so that customers with different tastes can take full advantage of this event,” a Hyundai Card official said.

The event applies to all products of the selected brands, including best-selling pieces and new arrivals for this fall-winter season.

The number of items purchased and the amount of deducted M points are unlimited.

More details on 50% M point Special can be found at www.hyundaicard.com.

By Chung Joo-won (joowonc@heraldcorp.com)