South Korean tech giant Naver said Thursday it will focus on four Asian countries in expanding its K-pop livestreaming service, as part of efforts to boost its global profile starting with the region with better business outlook.

During a press conference in central Seoul, Naver V Live’s chief Park Sun-young said it had chosen Vietnam, Indonesia, Thailand and Japan as strategic countries for expansion and would encourage local pop stars and influencers to participate in the V Live ecosystem.

The company seeks to boost its global profile by capitalizing on regions suitable for business expansion. The selected countries are known for their enthusiastic K-pop fans, advanced mobile infrastructure and developed entertainment industry, Naver said.

“We want to start by focusing on those countries with established local fandom,” said Park, adding that cooperation with each country may vary. “Those four countries all have their own fan culture, and it is very well established. That’s what we like them about.”