The Seoul Metropolitan Government introduced a set of measures on Monday -- including increasing the staff of its 24-hour call center for people struggling with suicidal impulses -- to reduce its current suicide rate by 50 percent by 2030.

It aims to shift its current suicide prevention policy, which currently solely focuses on high-risk groups, to addressing the broader public.

“We want to shift the focus of our policy to a more comprehensive approach that empowers our citizens to take care of their mental health in their daily lives, while also reducing feelings of loneliness and isolation, and minimizing the risk of suicide in return,” said Kim Tae-hee, head of the city government’s Citizens’ Health Bureau during Monday’s press briefing. “The plan is to implement a proactive, robust approach to prevent suicidal thoughts from ever occurring.”

According to the city government, last year Seoul recorded its highest suicide rate since 2015: 23.2 per 100,000 residents.

“Recent findings show that one in two Seoul residents consider themselves psychologically troubled, while the proportion of people who have experienced feelings of depression also rose by 1.9 percentage points to 8.5 percent over the last five years,” said Kim Tae-hee, head of the city government’s Citizens’ Health Bureau.

The city government added that Seoul's suicide rate was also 1.8 times higher than Korea’s as a whole when age standardization according to the Organization for Economic Cooperation and Development was applied.

Under the newly proposed plans, the city government plans to increase the number of personnel at its 24-hour call center, also called the Maumeium Counseling Telephone, to help individuals struggling with suicidal impulses. According to Kim, there are currently 12 employed at the call center, and the city government aims to increase these numbers to 30 by 2026.

Besides the call center, the city government also proposed to add another counseling channel through KakaoTalk, text messaging and a chatbot system run by the city government.

The city government will also provide subsidies for those who wish to receive professional psychological counseling services privately, with a subsidy of up to 80,000 won per one session over an eight-week period. Starting with 20,000 people this year, the city government aims to increase these numbers every year, to subsidize a total of 100,000 people by 2027.

By 2026, the city government also aims to establish city government-run counseling centers in all of the 27 districts in Seoul, though such counseling services will not be available in English. At such district-run counseling centers, mental health specialists and psychologists will provide initial mental health consultations and refer individuals to private psychological institutions if deemed necessary.

The city government added that it will also launch a “community-based” program that assigns community leaders, neighborhood doctors and store owners proactively to identify individuals at high risk of suicide and refer them to counseling services for assistance. The program will mostly be focused on parts of the city with a high suicide rate, as well as those concentrated with single-person households and areas with a high rate of alcoholism.

An overseeing committee for suicide prevention policies will also be introduced, called the “Seoul City Suicide Prevention Committee.” According to Kim, the committee will work to “more closely analyze suicide-related statistics and conduct psychological autopsy for suicides.”

The committee will also work to develop a suicide prevention manual to be distributed to the city government to identify suicidal individuals.

If you’re thinking about self-harm or suicide, contact the Ministry of Health and Welfare’s helpline on 1393, available 24 hours a day, 7 days a week. Please request a translator for English-language services.