Articles by Hwang Joo-young
Hwang Joo-young
flylikekite@heraldcorp.com-
[Weekender] K-food reaps benefits of subtler global marketing
Samyang Roundsquare, the South Korean food giant renowned for its spicy Buldak ramyeon series, acknowledged that it wasn't until 2014 that the company recognized the importance of social media marketing after a viral video by Joshua Daryl Carrott, creator of the YouTube channel Korean Englishman, showcasing Buldak products. “We cannot say that the very beginning of the Buldak series, which launched in 2012, was successful. However, as it gained more traction with the Buldak Challenge
weekender June 8, 2024
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Dried seaweed prices rise sharply in May
The price of dried seaweed in South Korea increased by 17.8 percent in May compared to the same period last year amid surging demand from overseas markets, according to Korea Statistics on Thursday. This rise surpasses both the average increase in seafood prices, which was 0.1 percent, and the overall consumer price increase of 2.7 percent during the same period. The rate of increase in seaweed prices has been steadily rising, from 1.2 percent in January to 3.1 percent in February, 6.6 percent i
Industry June 6, 2024
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Kakao launches K.ride for foreign travelers
Kakao Mobility, the operator of Korea's leading taxi-hailing service Kakao T, said Tuesday that it has introduced a new application for foreign visitors called "K.ride" to make their mobility in Korea more convenient. Previously, only those with a Kakao Talk account, the most popular messaging app in Korea, could access Kakao T. However, now users can easily create an account using their Google or Apple accounts and phone numbers via K.ride. Payments can also be made with credit o
Companies June 4, 2024
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LG Chem inks biggest corporate purchase of wind power in Korea
LG Chem said on Friday that it has secured a 20-year deal to purchase clean electricity from two wind farms in South Korea, as part of its efforts to reduce carbon emissions and achieve net zero by 2050. Facilitated by the state-run utility Korea Electric Power Corporation, LG Chem formed a power purchase agreement with ST International, an energy trading company, and Shinhan Asset Management, the owners of the two wind farms, with a combined capacity of 241 megawatts, located in Yeongdeok and Y
Companies May 31, 2024
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Posco breaks ground for W1.5t nickel and precursor plants
South Korean steel giant Posco Group said Friday that it held a ground-breaking ceremony for its new plants dedicated to nickel and precursor production, as part of efforts to secure a stable supply chain for secondary battery materials. For this project, Posco partnered with CNGR, a Chinese company renowned for its global leadership in precursor production. In January, Posco Holdings and CNGR established Posco CNGR Nickel Solution, their 60:40 joint venture specializing in nickel refining. Addi
Companies May 31, 2024
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BAT Rothmans vows to prevent nicotine use by minors
BAT Rothmans, the Korean unit of British American Tobacco, said Wednesday it will intensify efforts to ensure that no one underage uses nicotine products, as part of their campaign to mark the annual World No Tobacco Day on May 31. The company also expressed support for more government efforts to prevent minors' nicotine use. "Underage individuals should never use nicotine, and we believe the government plays a crucial role (through regulations) in ensuring this,” BAT Rothmans&rs
Companies May 29, 2024
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The Woorishop, a win-win e-commerce solution for sellers, buyers
Korea's e-commerce platform sector is highly competitive, but The Woorishop thinks it has the standout solution: a cashback offer to keep customers coming back. The platform provider offers a package that returns high-percentage cash paybacks to consumers, allowing buyers to enjoy substantial discounts while sellers boost their sales. "The Woorishop operates on a business model that benefits both buyers and sellers when they interact online," said Jeon Ho-geun, CEO of The Woorisho
Companies May 29, 2024
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E-commerce platforms rise among self-employed
South Korea has for the last nearly three decades seen a rise in the number of self-employed individuals who have been forced to start their own businesses due to layoffs and reduced employment opportunities. With the number of job losses outpacing the number of new hires in recent data, a general increase in involuntary early retirements and the rapid rise of the digital gig economy since the COVID-19 pandemic outbreak, many people here have added side jobs or are working multiple freelance job
Companies May 29, 2024
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Cheap shot? Soju by the glass gets mixed reactions
South Korea widened the range of drinks that restaurants can sell by the glass Tuesday, as drinkers increasingly prefer to consume alcohol in smaller amounts, rather than by the bottle, according to government officials. Previously, restaurants were restricted from selling most types of alcoholic beverages in individual glasses because this practice was deemed unauthorized processing by law. Although violations such as eateries selling wine by the glass were common, restaurants that broke these
Industry May 28, 2024
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Coupang ups investment to spur Taiwanese growth
South Korean e-commerce giant Coupang has set up its first overseas distribution unit in Taiwan in an apparent move to boost its presence in the burgeoning retail market there, according to industry sources Monday. The new subsidiary, named Haitong Shangmao, specializes in distributing locally produced daily necessities from Coupang’s fulfillment centers to customers. A Coupang official also confirmed the establishment, which he said is part of the company’s expansion plans for its s
Companies May 27, 2024
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[H.eco Forum] ‘Struggle for net zero, struggle for survival’
For both developed and developing countries, carbon neutrality is no longer a choice, but a human survival strategy, experts and policymakers told the H.eco Forum 2024 on Wednesday in Seoul. During a panel talk with the theme of “Energy Transition for Net Zero Roadmap,” Yoo Yeon-chul, executive director of the UN Global Impact Network Korea, shared how three core themes shaped recent notable international events, such as the 28th UN Climate Change Conference held in Dubai in 2023 and
Social Affairs May 22, 2024
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Chinese e-commerce sales slow in April amid safety concerns
Chinese e-commerce platforms, including the big three -- AliExpress, Temu and Shein -- suffered a more than 40 percent fall in sales in April, possibly hit hard by consumer concerns over product safety. According to a Monday report by BC Card, the nation’s largest payment processing company, payments on Chinese e-commerce platforms dropped more than 40 percent last month compared to the previous month. The transaction volume also decreased by 38.1 percent over the same period. Payments for
Industry May 20, 2024
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Daewoo E&C chairman meets Cambodian PM
South Korean builder Daewoo Engineering & Construction Chairman Jung Won-ju met Cambodian Prime Minister Hun Manet, who was visiting South Korea for a bilateral summit, to seek support for the builder's expansion plans in Cambodia, the company said Friday. During the meeting, Jung requested support for Korean companies making inroads investments into the Cambodian market and discussed ways to enhance economic cooperation between the two nations, the firm said. "Daewoo E&C, as o
Companies May 17, 2024
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CJ Olive Young's Q1 sales jump on strong overseas trade
CJ Group's health and beauty drugstore CJ Olive Young showed stronger year-on-year performance in the first quarter, largely driven by robust sales in foreign markets and an increasing number of foreign visitors to Korea. According to its regulatory filing Thursday, the company reported 1.08 trillion won ($797 billion) in sales for the first quarter of the year, up 30 percent increase compared to the same period last year. The profit figures were not immediately disclosed. The company first
Companies May 17, 2024
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LX Pantos teams up with China's Sinotrans for US, Europe expansion
South Korean logistics company LX Pantos said Thursday it has signed a memorandum of understanding with Sinotrans, the Chinese logistics giant, as part of efforts to facilitate maritime and aerial transportation for deliveries to the US and Europe, as well as between the two Asian countries. The signing event was held Monday at Sinotrans’ headquarters in Beijing, with the attendance of LX Pantos CEO Lee Yong-ho, Sinotrans President Song Rong and other relevant officials. Under the agreemen
Companies May 16, 2024
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